อัปเดตล่าสุดเมื่อ:2020-12-23 00:00:00

How to get people to do stuff : master the art and science of persuasion and motivation

ผู้แต่ง : Susan M. Weinschenk

สำนักพิมพ์ : New Riders

ปีพิมพ์ : 2013

พิมพ์ครั้งที่:

We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner – a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do